You’ll forgive me if this news also astounds me. You know how media companies have basically been freaking out and shitting their pants for the last decade about the digital revolution? How the RIAA’s big plan was to sue children and grandmothers, while the anime industry’s plan was to just slowly collapse? Well, a few months ago, Monty Python started an official YouTube channel of clips from the groups movies and TV series, and provided easy links for people to buy their DVDs. A few interesting things happened:
? With official, higher quality clips online, people stopped uploading their own illegal versions.
? Their DVD sales increased 23,000%.
That’s not one of my (many, many) typos; Monty Python’s DVD sales increased twenty-three thousand percent after putting up their content for free. For free. Online. Sales increased. 2-3-0-0-0. I find this incredibly awesome. After so many years of so much resistance and stupidity from so many people regarding content on the internet, Monty Python of all people comes along, offers all their shit for free, and makes a ton of money. That’s just awesome. (Via Gizmodo)