Holy fucking shit. Somehow, over the past few months, there was 1) a Star Trek alternate reality game happening in advance of the movie (which should surprise no one who knows J.J. Abrams worked both on Trek and Lost), 2) it was totally fucking insane and 3) I had no idea about any of it until today. Some gent named ellisrico made the above video chronicling what the parts of the game where and what they meant, and man, am I glad I missed it. It kind of hurts my brain now in conveniently edited 4 1/2 minute form — I’d never have survived the real thing. Thanks to AdamAN for the tip.