Super Terrific Japanese Thing: Air-Conditioned Shoes
Air conditioned shoes are the latest offering that any self
respecting Japanese salaryman will want in his Super Cool Biz wardrobe.We came across the Hydro-Tech
men’s shoes in the “best seller” section of a prominent Tokyo shoe shop
advertised with the slogan, “My energy saving starts from my feet”! The
Cool Breeze shoes will apparently keep your feet dry and aired in the
120% humidity that are the Tokyo summers. The shoes work through their
new filter technology that releases the heat and humidity and allows air
to flow in keeping feet “refreshed and clean”“Super Cool Biz” campaign that was launched by the Ministry of
Environment at the beginning of June and turned out as a big marketing
opportunity for many existing and new products, trying to find any way
possible to reduce power consumption in a natural way.
As I’m currently suffering through my second DC summer, I can honestly say I think these things are brilliant. Please don’t stop there, Japan — I’d also like air-conditioned hats and boxer shorts. Then maybe I wouldn’t spend my days sweatily contemplating suicide.
About The Author
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.