ANN isn’t particularly clear about this, but I believe that above is one part of a whole Evangelion-themed ad campaign for the Japanese Racing Association. It involves these commercials (narrated by the voice of Misato), a website that discussing horse-racing in Evangelion terms, and an incredible backstory for Eva Unit-0-Horse:
shows the “Eva-Impact” racing with real-life jockey Yutaka Take at the controls. “Eva-Impact” is an humanoid thoroughbred developed by JRA and Nerv as the “Final Battle Weapon Type Horse.” Eva-Impact was born from the combination of Nerv technology and DNA extracted from legendary horses with a 150-year lineage. The fall of the Spear of Longinus triggered the development of this weapon.