Japan’s on the same page as the U.S. when it comes to cats – they get that kitties in little clothes will get Internet attention, and fast. But I’m not sure they’re quite on the same page as we are when it comes to branding.
In the latest move by Pizza Hut Japan, marketing is focusing on a “Pizza Cat” restaurant (alas, it doesn’t really exist) wherein the feline employees will ignore your calls, fail to deliver your pizza, and screw up the company’s finances by sitting on keyboards and cash registers. It’s like they’re saying that if your service is bad, blame it on the cute cats.
If Kevin Smith really wanted to make another movie about surly clerks, this one should have been it. Check out a sampling of the shorts below…
via Adweek, which has even more.