Even if you have no desire to play Halo: Reach or you think Bungie’s $150 Halo: Reach Legendary Edition is a total rip-off, you have to admit that Microsoft sure knows how to make a compelling commercial, without showing a single frame of gameplay. Hell, it makes me want to join the space marines for real, and I’m a fat asthmastic nerd. When we end up fighting aliens in 2120 or whatever, the U.S. military could do a lot worse than just replaying these commercials and sticking a “Be All You Can Be” logo at the end of it. Thanks to Ryan A. for the tip.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.