In less than an hour of me writing this (specifically, at 12:00 pm EST), Mattel’s collector site MattyCollector will be offering pre-sales on their SDCC exclusive toys, including the bewilderingly awesome Justice League Starro set, the amazing Plastic Man DCUC figure, the utterly-appalling-that-it’s-an-exclusive MOTUC Prince Adam and Orko two-pack, and more. I’d tell you to watch out, since what you’re buying is actually a voucher to pick up the toys at SDCC — to buy them without going to SDCC you’ll have to wait until August 2nd — but I’m guessing that MattyCollector’s site will yet again not be able to handle the demand, and less than 5% of you will actually manage to purchase the vouchers anyways.
Which makes this video of Mattel’s insane Starro set packaging all the more aggravating. Look at it — it’s beautiful. It’s so well posed. It has a voice chip which tells the characters biographies, and the voice is Kevin Conroy’s! Amazing! It breaks my heart that so few people are going to be able to get their hands on this thing. I wish to god Mattel was as interested in selling awesome toys as they were in making them.
Robert Bricken is one of the original co-founders of the site formerly known as Topless Robot, and its first editor-in-chief, serving from 2008-12. He brought the site to prominence with “nerd news, humor and self-loathing” as its motto, raising it from total internet obscurity to a readership in the millions, with help from his savage “FAQ” movie reviews and Fan Fiction Fridays. Under his tenure Topless Robot was covered by Gawker, Wired, Defamer, New York magazine, ABC News, and others, and his articles have been praised by Roger Ebert, Avengers actor Clark Gregg, comedian and The Daily Show correspondent John Hodgman, the stars of Mystery Science Theater 3000 and Rifftrax, and others. He is currently the managing editor of io9.com. Despite decades as both an amateur and professional nerd, he continues to be completely unprepared for either the zombie apocalypse or the robot uprising.