“Hello, Kitty. I want to play a game…”
For those who haven’t been following along on Twitter, I’ve spent the last two days at Hello Kitty Con, which was every bit as strange as one might expect. Unlike at Comic-Con, the press preview night was strictly for press, and gave attendees space to walk around and shop with ease. Like Comic-Con, the next day was utterly insane, with lines that went on forever and Internet/phones getting their signals choked out.
What strikes me as unusual about Hello Kitty – which may be more common for girl toys, such as Barbie – is that even though there are comics, cartoons and such, her strength lies in being a bit of a blank slate for people to project whatever they wish onto her. Nobody at the Con, for example, would have an argument over what Hello Kitty would or would not do, because she can do anything you want. Except NOT sell endless reams of expensive, exclusive merchandise.
I put together a featurette for your entertainment…